What is SEO? And why financial advisors need it. Search-Engine Optimization, or SEO, refers to increasing the traffic to your website, both in quality and quantity. Say you search for something on Google, most of the time, the answer you are looking for is displayed...
Building and growing a mortgage business requires a lot of effort. Not only are you focusing on individual client loans, but also ensuring a smooth transaction process. Alongside the operations, you have to allocate your focus and resources to marketing. Building...
Mortgage marketing is constantly evolving as homebuyers have access to more lenders than ever before. The rise of the internet has brought about changes in the marketing world that are difficult to adjust to. Homebuyers now expect faster approvals, complete...
Tracking what your website visitors are searching on your site will help you gain insights to improve your site structure for a more refined user experience. You can track customers’ search terms using the “Site Search” feature of Google Analytics. What is...
The concept of social media marketing seems like a piece of cake on the surface. Creating your company profiles on all available social media platforms like Facebook, Instagram, Twitter and LinkedIn; sharing other’s posts with few of your own links and you are done....
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