:root{
    --indigo:#3644AF;--indigo-deep:#262C82;--indigo-night:#171A52;
    --ink:#0E1133;--slate:#5B5F7D;--electric:#19C3F5;
    --paper:#FFFFFF;--mist:#F3F4FB;--line:#E2E4F2;
    --shadow:0 24px 60px -28px rgba(23,26,82,.45);
    --shadow-sm:0 12px 30px -18px rgba(23,26,82,.45);
    --display:'Space Grotesk',sans-serif;--body:'Inter',sans-serif;--mono:'Space Mono',monospace;
    --max:1180px;
  }
  *{box-sizing:border-box;margin:0;padding:0}
  html{scroll-behavior:smooth}
  body{font-family:var(--body);color:var(--ink);background:var(--paper);line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
  a{color:inherit;text-decoration:none}
  img{max-width:100%;display:block}
  .wrap{max-width:var(--max);margin:0 auto;padding:0 24px}
  h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.1;letter-spacing:-.02em}
  .accent{color:var(--indigo)}
  .eyebrow{font-family:var(--mono);font-size:.72rem;color:var(--indigo);display:inline-flex;align-items:center;gap:.5em;background:var(--mist);border:1px solid var(--line);padding:.45em .8em;border-radius:999px}
  .eyebrow::before{content:'\2315';opacity:.7}
  .btn{display:inline-flex;align-items:center;gap:8px;background:var(--indigo);color:#fff;font-weight:600;font-size:.95rem;padding:11px 22px;border-radius:11px;border:0;cursor:pointer;box-shadow:0 12px 26px -12px rgba(54,68,175,.8);transition:transform .2s,box-shadow .2s,background .2s;font-family:var(--body)}
  .btn:hover{transform:translateY(-2px);background:#2f3da3}
  .btn .arr{transition:transform .25s}
  .btn:hover .arr{transform:translateX(4px)}
  .btn.ghost{background:transparent;color:var(--indigo);border:1.5px solid var(--line);box-shadow:none}
  .btn.ghost:hover{background:var(--mist);border-color:var(--indigo)}
  .btn.light{background:#fff;color:var(--indigo);box-shadow:none}
  .btn.light:hover{background:#eef0ff}

  /* HERO */
  .hero{position:relative;padding:80px 0 64px;overflow:hidden;text-align:center}
  .hero::before{content:'';position:absolute;inset:0;z-index:-2;background:radial-gradient(900px 460px at 50% -10%, rgba(25,195,245,.13), transparent 62%),radial-gradient(800px 500px at 12% 25%, rgba(54,68,175,.10), transparent 58%)}
  .grid-bg{position:absolute;inset:0;z-index:-1;background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:46px 46px;-webkit-mask-image:radial-gradient(640px 380px at 50% 0%,#000,transparent 78%);mask-image:radial-gradient(640px 380px at 50% 0%,#000,transparent 78%);opacity:.5}
  .hero h1{font-size:clamp(2.4rem,5vw,3.6rem);margin:20px 0 18px}
  .hero p.lead{font-size:1.12rem;color:var(--slate);max-width:620px;margin:0 auto 34px}

  /* HERO STATS */
  .hstats{display:grid;grid-template-columns:repeat(3,1fr);gap:0;border:1px solid var(--line);border-radius:18px;background:#fff;box-shadow:var(--shadow-sm);overflow:hidden;max-width:900px;margin:0 auto}
  .hstat{padding:24px 18px;border-right:1px solid var(--line)}
  .hstat:last-child{border-right:0}
  .hstat .n{font-family:var(--display);font-weight:700;font-size:clamp(1.6rem,2.6vw,2.15rem);line-height:1;color:var(--indigo)}
  .hstat .l{font-size:.78rem;color:var(--slate);margin-top:8px}


  /* CASES */
  .cases{padding:34px 0 92px}
  .case{display:grid;grid-template-columns:1fr 1.12fr;gap:44px;align-items:center;padding:44px 0;border-top:1px solid var(--line)}
  .case:first-child{border-top:0}
  .case.flip .c-copy{order:2}
  .case.flip .c-shot{order:1}
  .c-metric{display:inline-flex;align-items:baseline;gap:6px;font-family:var(--display);font-weight:700;font-size:clamp(2.3rem,4.4vw,3.2rem);line-height:1;color:var(--indigo);letter-spacing:-.03em}
  .c-metric .up{color:var(--electric);font-size:.5em;transform:translateY(-.35em)}
  .lp-stage{padding:22px;background:linear-gradient(180deg,#fff,#fbfbff)}
  .lp-stage svg{width:100%;height:auto;display:block}
  .c-metric-sub{font-family:var(--mono);font-size:.74rem;color:var(--slate);margin-top:8px;letter-spacing:.02em}
  .c-tag{display:inline-block;font-family:var(--mono);font-size:.68rem;color:var(--indigo);background:var(--mist);border:1px solid var(--line);padding:4px 10px;border-radius:999px;margin-bottom:16px}
  .c-logo{display:flex;align-items:center;height:44px;margin-bottom:16px}
  .c-logo img{max-height:38px;max-width:210px;width:auto;object-fit:contain}
  .case h2{font-size:clamp(1.35rem,2.1vw,1.72rem);margin:18px 0 12px}
  .case p{color:var(--slate);font-size:.95rem;margin-bottom:22px}
  .c-client{font-size:.8rem;color:var(--slate);font-family:var(--mono);margin-bottom:4px}
  .c-shot{position:relative;border:1px solid var(--line);border-radius:18px;overflow:hidden;background:var(--mist);box-shadow:var(--shadow);transition:transform .3s}
  .c-shot:hover{transform:translateY(-5px)}
  .c-shot .bar{display:flex;align-items:center;gap:6px;padding:11px 14px;background:#fff;border-bottom:1px solid var(--line)}
  .c-shot .bar i{width:9px;height:9px;border-radius:50%;display:block}
  .c-shot .bar .u{margin-left:10px;font-family:var(--mono);font-size:.68rem;color:var(--slate);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
  .c-shot img{width:100%;height:auto;background:#fff}
  .c-badge{position:absolute;right:14px;bottom:14px;background:rgba(255,255,255,.94);backdrop-filter:blur(6px);border:1px solid var(--line);border-radius:11px;padding:8px 12px;font-family:var(--mono);font-size:.7rem;color:var(--indigo);box-shadow:var(--shadow-sm)}

  /* CTA */
  .cta{position:relative;overflow:hidden;background:linear-gradient(135deg,var(--indigo-deep),var(--indigo-night));color:#fff;text-align:center;padding:92px 0}
  .cta .hex{position:absolute;color:#7f8bff;opacity:.18;width:330px}
  .cta .hex.l{left:-70px;bottom:-60px}
  .cta .hex.r{right:-70px;top:-60px}
  .cta .wrap{position:relative;z-index:2}
  .cta .eyebrow{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.22);color:#dfe3ff}
  .cta h2{font-size:clamp(2rem,3.6vw,2.9rem);max-width:680px;margin:18px auto 16px}
  .cta p{color:#c9cdf2;max-width:520px;margin:0 auto 30px}

  .reveal{opacity:0;transform:translateY(24px);transition:opacity .7s cubic-bezier(.2,.7,.2,1),transform .7s cubic-bezier(.2,.7,.2,1)}
  .reveal.in{opacity:1;transform:none}

  @media(max-width:980px){
    .case,.case.flip{grid-template-columns:minmax(0,1fr);gap:28px}
    .case.flip .c-copy,.case.flip .c-shot{order:0}
    .hstats{grid-template-columns:1fr}
    .hstat{border-right:0;border-bottom:1px solid var(--line)}
    .hstat:last-child{border-bottom:0}
  }
  @media(max-width:640px){
    .hero{padding:56px 0 48px}
    .cases{padding:24px 0 64px}
    .case{padding:34px 0}
    .hstats{grid-template-columns:1fr}
  }
  @media(prefers-reduced-motion:reduce){*{animation:none!important;transition:none!important}.reveal{opacity:1;transform:none}}


  --good:#0CCE6B;--avg:#FFA400;--poor:#FF4E42;

  /* CASE STUDY HERO */
  .cs-hero{position:relative;overflow:hidden;padding:36px 0 62px}
  .cs-hero::before{content:'';position:absolute;inset:0;z-index:-2;background:radial-gradient(760px 420px at 78% -6%,rgba(25,195,245,.14),transparent 60%),radial-gradient(720px 460px at 6% 12%,rgba(54,68,175,.10),transparent 58%)}
  .cs-grid-bg{position:absolute;inset:0;z-index:-1;background-image:linear-gradient(var(--line) 1px,transparent 1px),linear-gradient(90deg,var(--line) 1px,transparent 1px);background-size:46px 46px;-webkit-mask-image:radial-gradient(680px 420px at 60% 0%,#000,transparent 76%);mask-image:radial-gradient(680px 420px at 60% 0%,#000,transparent 76%);opacity:.5}
  .crumb{display:inline-flex;align-items:center;gap:8px;font-family:var(--mono);font-size:.78rem;color:var(--slate);margin-bottom:26px;transition:color .2s}
  .crumb:hover{color:var(--indigo)}
  .cs-hero-grid{display:grid;grid-template-columns:1.02fr .98fr;gap:48px;align-items:center}
  .cs-logo{height:40px;width:auto;margin-bottom:22px}
  .cs-metric{font-family:var(--display);font-weight:700;font-size:3.4rem;line-height:1;color:var(--indigo);letter-spacing:-.03em}
  .cs-metric .up{color:var(--electric);font-size:.42em;transform:translateY(-.5em);display:inline-block;margin-right:.1em}
  .cs-metric-sub{font-family:var(--mono);font-size:.8rem;color:var(--slate);margin:6px 0 20px}
  .cs-hero h1{font-size:clamp(1.9rem,3.4vw,2.7rem);line-height:1.1;letter-spacing:-.02em;margin-bottom:16px}
  .cs-hero .lead{font-size:1.05rem;color:var(--slate);margin-bottom:26px;max-width:520px}
  .cs-facts{display:flex;flex-wrap:wrap;gap:26px;margin-bottom:30px}
  .cs-facts .fact{display:flex;flex-direction:column;gap:3px}
  .cs-facts .k{font-family:var(--mono);font-size:.64rem;text-transform:uppercase;letter-spacing:.08em;color:#9aa0be}
  .cs-facts .v{font-weight:600;font-size:.9rem;color:var(--ink)}
  .cs-hero-shot{position:relative}

  /* reuse .c-shot browser frame; add local tweaks */
  .cs-hero-shot .c-shot img,.proof-wrap .c-shot img{width:100%;height:auto;display:block;background:#fff}

  /* SNAPSHOT BAR */
  .cs-snap{background:linear-gradient(135deg,var(--indigo-deep),var(--indigo-night));color:#fff}
  .cs-snap-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding:40px 0}
  .cs-snap .snap{text-align:center;position:relative}
  .cs-snap .snap:not(:last-child)::after{content:'';position:absolute;right:-10px;top:50%;transform:translateY(-50%);height:52px;width:1px;background:rgba(255,255,255,.16)}
  .cs-snap .n{font-family:var(--display);font-weight:700;font-size:2.6rem;line-height:1;color:#fff}
  .cs-snap .l{font-size:.82rem;color:#c9cdf2;margin-top:8px}

  /* SECTIONS */
  .cs-sec{padding:74px 0}
  .cs-sec.alt{background:var(--mist)}
  .wrap.narrow{max-width:820px}
  .cs-head{max-width:640px;margin:0 auto 40px;text-align:center}
  .cs-h2{font-size:clamp(1.6rem,2.8vw,2.15rem);letter-spacing:-.02em;margin:12px 0 10px}
  .cs-sub{color:var(--slate);font-size:.98rem}
  .cs-lead{font-size:1.14rem;line-height:1.7;color:var(--ink);margin-top:14px}
  .cs-lead strong{color:var(--indigo)}

  /* FINDINGS GRID */
  .find-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:20px}
  .find{background:#fff;border:1px solid var(--line);border-radius:18px;padding:26px 24px;position:relative;overflow:hidden;transition:transform .28s,box-shadow .28s}
  .find:hover{transform:translateY(-5px);box-shadow:var(--shadow)}
  .find .fn{font-family:var(--mono);font-size:.8rem;color:var(--electric);font-weight:700}
  .find h3{font-size:1.12rem;margin:8px 0 8px}
  .find p{font-size:.92rem;color:var(--slate);line-height:1.6}

  /* CAMPAIGN LIST */
  .work-list{display:grid;grid-template-columns:1fr 1fr;gap:22px;max-width:960px;margin:0 auto}
  .work{display:flex;gap:18px;background:#fff;border:1px solid var(--line);border-radius:18px;padding:26px 24px;transition:border-color .25s}
  .work:hover{border-color:rgba(54,68,175,.35)}
  .w-ico{flex:0 0 auto;width:46px;height:46px;border-radius:13px;background:linear-gradient(135deg,var(--indigo),#5b68c8);color:#fff;display:grid;place-items:center;box-shadow:0 12px 24px -12px rgba(54,68,175,.7)}
  .w-body h3{font-size:1.08rem;margin-bottom:7px}
  .w-body p{font-size:.9rem;color:var(--slate);line-height:1.6}

  /* PROOF */
  .proof-wrap{max-width:880px;margin:0 auto}
  .proof-cap{text-align:center;font-size:.95rem;color:var(--slate);margin-top:22px;max-width:660px;margin-left:auto;margin-right:auto}

  /* CTA */
  .cs-cta{background:linear-gradient(135deg,var(--indigo),var(--indigo-deep));color:#fff;padding:70px 0}
  .cs-cta .cta-inner{text-align:center;max-width:640px;margin:0 auto}
  .cs-cta .cta-eyebrow{background:rgba(255,255,255,.12);border-color:rgba(255,255,255,.22);color:#dfe3ff}
  .cs-cta .cta-eyebrow::before{color:#cfe9ff}
  .cs-cta h2{font-size:clamp(1.7rem,3vw,2.3rem);margin:16px 0 12px}
  .cs-cta p{color:#d3d7f5;margin-bottom:26px}
  .btn.light{background:#fff;color:var(--indigo)}
  .btn.light:hover{background:#eef0ff}

  @media(max-width:900px){
    .cs-hero{padding:28px 0 46px}
    .cs-hero-grid{grid-template-columns:1fr;gap:34px}
    .cs-hero-shot{order:-1}
    .cs-hero .lead{max-width:none}
    .cs-hero-copy .btn{margin-bottom:6px}
    .find-grid,.work-list{grid-template-columns:1fr}
  }
  @media(max-width:560px){
    .cs-snap-grid{grid-template-columns:1fr;gap:26px}
    .cs-snap .snap:not(:last-child)::after{display:none}
    .cs-facts{gap:18px}
  }

  /* CTA band (standardized across pages) */
  .cta-band{position:relative;overflow:hidden;background:linear-gradient(135deg,var(--indigo-deep),var(--indigo-night));color:#fff;text-align:center;padding:96px 0 150px}
  .cta-band .hexart{position:absolute;color:#7f8bff;opacity:.18}
  .cta-band .hexart.l{left:-70px;bottom:-60px;width:340px}
  .cta-band .hexart.r{right:-70px;top:-60px;width:340px}
  .cta-band .wrap{position:relative;z-index:2}
  .cta-band h2{font-size:clamp(2rem,3.6vw,2.9rem);max-width:680px;margin:0 auto 34px}
  .cta-band p{color:#c9cdf2;max-width:520px;margin:0 auto 30px}
  /* ===== shared site header ===== */
  .site-header{position:sticky;top:0;z-index:100;background:rgba(255,255,255,.85);backdrop-filter:saturate(160%) blur(14px);border-bottom:1px solid var(--line)}
  .sh-inner{display:flex;align-items:center;justify-content:space-between;height:72px;gap:20px}
  .sh-logo{display:flex;align-items:center}
  .sh-logo img{height:34px;width:auto;display:block}
  .sh-nav{display:flex;align-items:center;gap:32px}
  .sh-nav a.sh-link{font-weight:500;font-size:.96rem;color:var(--ink);position:relative;padding:6px 0;transition:color .2s}
  .sh-nav a.sh-link::after{content:'';position:absolute;left:0;bottom:0;height:2px;width:0;background:var(--indigo);transition:width .25s}
  .sh-nav a.sh-link:hover{color:var(--indigo)}
  .sh-nav a.sh-link:hover::after,.sh-nav a.sh-link.active::after{width:100%}
  .sh-nav a.sh-link.active{color:var(--indigo)}
  .nav-cta{display:inline-flex;align-items:center;gap:8px;background:var(--indigo);color:#fff;font-weight:600;font-size:.94rem;padding:10px 20px;border-radius:11px;box-shadow:0 12px 26px -12px rgba(54,68,175,.8);transition:transform .2s,background .2s}
  .nav-cta:hover{transform:translateY(-2px);background:#2f3da3}
  .nav-cta .arr{transition:transform .25s}
  .nav-cta:hover .arr{transform:translateX(4px)}
  .sh-toggle{display:none;background:none;border:0;cursor:pointer;padding:6px;color:var(--ink)}
  .sh-mobile{display:none;border-top:1px solid var(--line);background:#fff}
  .sh-mobile a{display:block;padding:14px 24px;font-weight:500;color:var(--ink);border-bottom:1px solid var(--line)}
  .sh-mobile a.active{color:var(--indigo)}
  .sh-mobile .nav-cta{margin:16px 24px;justify-content:center}
  .sh-mobile.open{display:block}
  @media(max-width:860px){
    .sh-nav{display:none}
    .sh-toggle{display:grid;place-items:center}
  }

  /* ===== shared site footer ===== */
  .site-footer{background:linear-gradient(180deg,var(--indigo-deep),var(--indigo-night));color:#cfd3f5;padding:64px 0 0}
  .sf-grid{display:grid;grid-template-columns:1.5fr 1fr 1fr 1.1fr;gap:40px;padding-bottom:46px}
  .sf-brand img{height:30px;width:auto;filter:brightness(0) invert(1);margin-bottom:16px}
  .sf-brand p{font-size:.9rem;color:#aab0e6;max-width:280px}
  .sf-socials{display:flex;gap:10px;margin-top:18px}
  .sf-socials a{width:36px;height:36px;border-radius:10px;background:rgba(255,255,255,.08);display:grid;place-items:center;color:#cfd3f5;transition:background .2s,color .2s,transform .2s}
  .sf-socials a:hover{background:#fff;color:var(--indigo);transform:translateY(-3px)}
  .sf-col h4{color:#fff;font-family:var(--display);font-size:1rem;margin-bottom:16px}
  .sf-col a,.sf-col p{display:block;font-size:.9rem;color:#aab0e6;margin-bottom:10px;transition:color .2s}
  .sf-col a:hover{color:#fff}
  .sf-col .phone{color:#fff;font-weight:600;font-family:var(--mono);font-size:.9rem}
  .sf-bottom{border-top:1px solid rgba(255,255,255,.12);padding:22px 0;text-align:center;font-size:.82rem;color:#9298d8}
  @media(max-width:860px){.sf-grid{grid-template-columns:1fr 1fr}}
  @media(max-width:560px){.sf-grid{grid-template-columns:1fr}}